Editor's note

It’s 2012. It was the obsessive need to look back and thereby find our way forward in 2012 that ultimately germinated the idea for a Back to the Future Issue. We’ve taken a broad interpretation of the phrase as we bring you your first dose of media, advertising and PR news for the year. We at COUP felt it was important to start 2012 with a reminder about the Protection of Information Bill, hence our black cover and article. The bill also came up when I sat down with journalists, Stephan Hofstatter and Mzilikazi Wa Afrika, about the year 2011, which saw them win the Taco Kuiper Award and were declared the Vodacom Journalists of the Year. On a slightly less serious note, we embraced all things retro which saw Samantha Cook asking ‘Why is everyone trying to sell me the 80s?’ Lindsey Kin, in her last piece for us, takes a look at brands that have stood the test of time. Christine Greyvenstein dubs the 50-year brand partnership between Ferrari and Shell, ‘Shellrari’, and takes a closer look at why it has been so successful. Leigh Andrews takes a look at the Yellow Pages move to digital while Katrien Potgieter considers the move to local content with global flavour for MSN. Darren Gilbert interviewed Jody Aufrichtig, the Loerie award-winning mind behind the Old Mac Daddy Trailer Park.

Issue 18

From classic board games, Trivial Pursuit and Monopoly, and their revamps to the question, “Why is everyone trying to sell me the Eighties?” COUP’s January issue is inspired by the movie, Back to the Future, and will have you steamrolling into 2012. We take a look at L’Oreal’s slogan, “Because you’re worth it”, that has just turned 40 and Jacques De Villiers talks about good ol’ copywriting. Shell’s 50-year partnership with Ferrari is covered and Stephan Hofstatter and Mzwilikazi wa Afrika from the Sunday Times talk about the year 2011. We also investigated the hyper-local content trend with Howzit MSN.

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Creative Space

Are you a photographer, designer, animator? There is a space for you in our magazine. Submit your best work and we will showcase it for you. For more info contact artwell@coup.co.za

Behind the ad

Ever wondered how adverts are made? Take a look at our Behind the Ad feature, where we take a behind-the-scenes look at the production process of adverts. If you are working on an ad that is beyond the ordinary, and would like to open a window on the process, contact info@coup.co.za

ISSN 2220-2080