Issue 18
From classic board games, Trivial Pursuit and Monopoly, and their revamps to the
question, “Why is everyone trying to sell me the Eighties?” COUP’s January issue
is inspired by the movie, Back to the Future, and will have you steamrolling into
2012. We take a look at L’Oreal’s slogan, “Because you’re worth it”, that has just
turned 40 and Jacques De Villiers talks about good ol’ copywriting. Shell’s 50-year
partnership with Ferrari is covered and Stephan Hofstatter and Mzwilikazi wa Afrika
from the Sunday Times talk about the year 2011. We also investigated the hyper-local
content trend with Howzit MSN.
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Issue 17
COUP is taking a trip down the rabbit hole this month and bringing you all the madness
that is the marketing, advertising, media and PR industries. Our December issue
includes augmented reality, 3D campaigns, cloud computing, and why journalists have
their smartphones attached to their hips. We also speak to a number of mad hatters
including Mike Sharman, Lubabalo Mtati, Riaan Manser and many others. COUP’s editor,
Marie Straub, also managed to pin down international comedian, Reese Waters, for
an interview. No better way to end off the year than by reading COUP...
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Issue 16
As our world is a visual one, we decided to make our November issue the ‘visual
issue’. We have looked at the visual rebrands of Oude Meester and Mutual & Federal
as well as Cross Colours’ new corporate identity. We also visited the Johannesburg
Motor Show to take a look at brand representation; and interviewees this month include
photographer, Adrian Steirn, and Jason Kempen who explains luxury brand design in
detail. We also take a look at the Pendorings, Assegai Awards, Bookmark Awards,
and the Vodacom Journalist of the Year Awards.
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Issue 15
The problem with mavericks and icons is their crazy schedules, but COUP managed
to tie down some greats to fill what is going to be our largest issue yet. These
include Zakes Mda on the recent release of his memoirs; Stephen Grootes on his beat;
Max du Preez on the state of journalism in South Africa; insight into Stafford Masie,
who brought Google to South Africa and many others. We also looked at the rebrand
of iconic brand, Steers, and the facelift of financial magazine, Finweek.
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Issue 14
We go behind the scenes with Ashraf Garda and Media@SAfm this month. This issue
also covers campaigns that celebrate South African heritage including National Braai
Day and the Put Foot Rally. Find out how ex-pats get their South African fix, how
Africa begins to tell their story online, how local spin-offs of international magazines
are fairing, and how adding local flavour to adverts is not always funny. This month,
you will spot the COUP team at the Marketing Indaba and the Loerie Awards, so see
you there!
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Issue 13
This is COUP’s Birthday issue! Santu Mofokeng, legendary South African photographer
tells us about his long career. Gwen Lister talks about newspaper reporting and
press freedom. Tyler Reed chats about social media and mobile. We also chatted to
the men behind the film The Bang Bang Club - writer/director Steven Silver and others.
The marketing manager for The Sharks, Michael Ablett, chats about their team colours.
Digital publishing, Blackle, balanced reporting are just some of the topics covered
this month. What went into the Ads24 ‘Think Afrikaans’ campaign is covered the evolution
of the BMW brand.
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Issue 12
Having taken a closer look at gluttony, greed, sloth, envy, wrath, pride and lust
this month, it’s become abundantly clear that the media, advertising and PR folk
are quite a sinful bunch, and we like it! We speak to Halo and Montecasino about
their stunning TV ad. Look out for profiles on food critic, Richard Pearce, and
up-and-coming musicians, The Soap Girls. Our Behind the Ad feature looks at a gum
that changes flavor and topics such as churnalism, the wrath of the media, and lazy
rebranding make up the 12th issue of COUP.
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Issue 11
The month of June brings with it Youth Day and so a Pop Culture issue seemed very
fitting. Profiles of former-jailbird, now popstar Larry Joe and the youngest morning
radio DJ, Mo Flava are intriguing. A look into Pop Art and pop advertising, marketing
to students, and the effect of social media on the music industry will have the
youth flocking to read this issue. COUP also takes a look at Hip2B2 and making science
and maths ‘cool’ as well as house music and how brands try to use it to attract
the youth.
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Issue 10
COUP welcomes the month of May by delving into marketing and advertising to the
hoi polloi market. This month we chat to Elan Lohmann about changing internet demographics
in South Africa, a few of the political parties about their election campaigns ahead
of the upcoming local government elections, and we take a deeper look into the Consumer
Protection Act. We discuss good social media strategy with Melissa Attree and ask
a few questions about the SABC and whether they fulfill their task of serving the
masses. So go ahead and take a deeper look into the not-so-niche market!
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Issue 9
Our April issue is the Humour issue and includes a chat (and cover collaboration)
with the crazy team behind My Child, a new satirical animation show. As well as
a visit to the Playboy mansion, a look at politicians and their big mouths, cartoonist
Jeremy Nell, and 72 Hours of Creativity. We investigate the benefits of being funny
on Twitter and the power of humour in advertising. Don’t take yourself too seriously
this month, we sure haven’t!
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Issue 8
March seemed to be a good time, just post-Budget speech and all, to bring you The
Money Issue. COUP covers Jeremy Maggs and The Annual, financial journalism, the
financial pay-off offered by topical advertising and financial investment into PR.
However, this month's issue is not entirely financial. We also looked at social
media and revolutions, being serenaded by lemons, and the President's recent State
of the Nation address and a certain associated drinking game.
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Issue 7
COUP's 7th issue encourages you to 'Screw Love and Make War'! From advertising wars
to social media wars; it's Kagiso vs Trevor, and Spud Milton vs Justice Edwin Cameron.
Embedded journalists, Johann Hattingh, Michael Schmidt and Robyn Kriel, talk about
actual war zones. We look at the ins and outs of being a sex columnist, as well
as the love/hate relationship between PR and the media. The death of the female
stereotype inspired this month's cover.
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Issue 6
COUP's January issue bids a fond farewell to 2010 by taking an investigative look
at the rebrands, PR disasters, sensational headlines, media tribunals, and the inevitable
competition between advertising agencies. Interviews with industry experts such
as Jacquie Myburgh Chemaly, newly appointed editor of Visi, and Paul Jackson, MD
of Volcano, provide insight into what 2010 meant for the media, advertising, PR
industries and what 2011 can be expected to bring.
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Issue 5
To help you ease into the holiday season, COUP has released its 5th issue - the
SPORT issue! An exclusive chat with legendary Jonty Rhodes, on life beyond cricket
as well interviews with sports photographer, Etienne Rothbart, and commentator,
Marks Maponyane. Zeena Isaacs, rugby analyst, speaks about the realities of being
a sports journalist and we take a look at sport stars and their Twitter etiquette.
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Issue 4
Having given you all things tech in October, we’ve dedicated this month to print.
We speak to a number of industry experts including long-time columnist Barry Ronge,
media-guru Gordon Patterson, and take a closer look at SA’s longest running print
publication - the Grocott’s Mail. There’s also an interview with world-renowned
artist, Dean Simon, who allowed us to use one of his images on our cover.
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Issue 3
COUP’s Tech Issue is for those who love and those who are weary of all things technology-related.
Second Life is tackled from a sceptical point of view and the brains behind Creature
Shop tell of their ingenious creations. Matthew Buckland shares his insights on
digital communications and Jeannie D and Loyiso Bala are aged by 50 years in the
Sanlam campaign.
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Issue 2
September is Arts Alive month, so we’ve taken a closer look at how the Arts fit
into the dynamic worlds of advertising, public relations, and the media. Morgan
Freeman, Sharlto Copley, and Andy Rice all have their say in COUP’s piece on marketing
in film. Look out for our profile’s on Alf Kumalo and the quirky Dion Chang as well
as our coverage of the fabulous BASA Awards.
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Issue 1
COUP launches with a revolution-themed issue. In an industry that is constantly
pushing boundaries, COUP aims to do the same. From our interviews with industry
greats such as Gareth Cliff and Warren Peter Louw to discussions on sex, politics,
and yoga in the nude.
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